Equity Within is a new consultant agency led by Yvonne Taylor that provides research-based education and strategies to help create equitable organizations. Yvonne directly addresses systemic inequities in a combination of consultancy, speaker series, and online courses.

The project began with a deep dive of Yvonne’s role, company values, and target audiences. What came from that work was a shared understanding of the brand’s purpose: Equity Within exists to provide a path towards equity among higher education, ed-tech, and education nonprofit organizations.

I worked to shape Equity Within’s brand identity from the ground up. The engagement included everything from brand positioning to visual identity design, web design, social and digital assets for launch.