ABOUT ME
I am a 2019 graduate from the University of Texas at Austin with a BFA in Design. I currently work at an innovation agency called Material+ as an Art Director. I’m a versatile, full-spectrum creative who moves seamlessly from concepting 360° brand campaigns to art directing photography and designing digital assets.
My creative practice cross pollinates between creating work that is thoughtful and compelling while intersecting brand, social, digital, and e-commerce— in an elevated, authentic way. With every engagement, I aim to work closely with clients as a creative partner to bring their aspirational brand to life.
I am currently building a brand called, Melo. A limited fine line of fragrant goods inspired by nature, travel, and everyday rituals. Mas aqui.
On my free days you’ll find me out in Marfa, Texas or secluded beaches of La Paz, MX, playing tennis (kinda good), taking pics of textures, or collaborating with gojema. 🤠
MY STORY
Cécred, IKEA, Indeed, Complete Skin Makeover, Metaflex, Hilton Hotels, Church’s Chicken, Denny’s Diner, Reliant Energy, LBJ School of Public Affairs
BRANDS
SERVICES
Art Direction
Brand Design
Photography
Content Creation
CRM Design
works.leonel@gmail.com
Let’s make some cool stuff together.